BOB Orbit
A privacy-first ad partner suite: brands share tags, not personal data.
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- Role
- Concept, design & build
- Type
- Ad-tech concept & site
- Stack
- Astro · React · Framer Motion · Matter.js · Recharts · Tailwind
- Live at
- bob-orbit.vercel.app ↗
(01)The problem
Cross-brand advertising usually means sharing customer identities. The idea was to let brands partner on ads using behaviour tags instead, and to explain that clearly enough that a marketer gets it in one scroll.
(02)Approach · key decisions
01
Tell it as a story
Birth → Travel → Convert: a coffee order creates [MorningRitual], the tag travels to a cinema partner, an ad converts in 27 seconds.
02
Privacy as the hero
The page repeats one line: the user's name was never shared. A dedicated privacy-architecture section backs it up.
03
Multi-page depth
Tag Journey, How it works and a categorised blog for readers who want more.
(03)What's inside
The build.
- Interactive tag-journey storytelling with physics (Matter.js)
- Campaign attribution charts (Recharts)
- Blog with Technical, Case Studies and Privacy categories
Mobile · 390px
Desktop · 1440px
(04)Outcome
- ✓ Shipped
Live multi-page site
- ✓ Shipped
Full narrative from concept to campaign walkthrough
What I learned
If a technical idea needs a diagram, it probably needs a story first.
Next project →
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