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Naresh Muppalla

BusinessOnBot · Dec 2025 – Present · Bengaluru

Customer Success Manager

I own 42 D2C brands, from onboarding and setup through go-live and daily success.

  • Configure WhatsApp AI agents in Sim Studio and Langflow.
  • Turn brand issues that repeat into one root-cause fix.
  • Write up every fix, so the team and the AI assistants answer it the same way.
Journey →Playbook →About →Contact →Résumé ↗
← All work
Built for BusinessOnBotLive2026

BOB Ads

Marketing site for BusinessOnBot's conversational-commerce ad platform.

Visit live site ↗
bobads.businessonbot.com
BOB Ads home page, desktop
Role
Design & front-end build, for BusinessOnBot
Type
Company marketing site
Stack
Astro · React · Three.js (R3F) · GSAP · Lenis · Framer Motion · Tailwind

(01)The problem

BusinessOnBot needed a site that explains a technical ad product (anonymous visitor detection, retargeting, an ad network) to D2C marketers in plain terms, and that proves it with a real brand story.

(02)Approach · key decisions

01

One idea per section

Each capability gets its own block with the outcome first and the mechanism second.

02

Proof up front

The Kompanero case study sits on the page with the platform's numbers, so marketers see results before features.

03

Motion that explains

Scroll-linked GSAP sequences show data flowing from visitor to retargeted ad, not decoration.

(03)What's inside

The build.

  • Anonymous user detection, contextual triggers and retargeting explained in sequence
  • Case study block: Kompanero (fashion). The platform reports 30% anonymous detection and ₹35 L incremental revenue
  • Smooth-scroll + WebGL accents with a performance budget
BOB Ads on mobile

Mobile · 390px

BOB Ads desktop detail

Desktop · 1440px

(04)Outcome

  • ✓ Shipped

    Live on the BusinessOnBot domain

What I learned

B2B pages earn trust with specifics. One named brand with one number beats ten feature icons.

Next project →

BoB Operations Manual