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Naresh Muppalla

BusinessOnBot · Dec 2025 – Present · Bengaluru

Customer Success Manager

I own 42 D2C brands, from onboarding and setup through go-live and daily success.

  • Configure WhatsApp AI agents in Sim Studio and Langflow.
  • Turn brand issues that repeat into one root-cause fix.
  • Write up every fix, so the team and the AI assistants answer it the same way.
Journey →Playbook →About →Contact →Résumé ↗
← All work
Independent projectLive2026

Black Soil

Brand site and store for a Kalaburagi native-foods brand: GI-tagged toor dal and cold-pressed oils.

Visit live site ↗

🔒 The Shopify store (blacksoilnativefoods.com) stays password-protected until launch. Preview access on request. Request access →

blacksoilorganicfoods.com
Black Soil home page, desktop
Role
Brand, design, build & catalogue
Type
D2C brand site + Shopify store
Stack
Astro · React · Tailwind · GSAP · Motion · Vercel Functions · Shopify

(01)The problem

A small regional brand with a strong story (Kalaburagi origin, GI-tagged toor dal, unpolished pulses, cold-pressed oils) needed a site that feels honest and premium, collects buyers before launch, and hands over cleanly to a Shopify store on launch day.

(02)Approach · key decisions

01

Collect buyers before launch

The first screen asks for one thing: a WhatsApp number for a single launch message, sent through a serverless function. No forwards, no marketing.

02

A focused first range

Nine products, each with its own page and price, so the brand reads as a point of view rather than a catalogue.

03

Story before shelf

Our Story, a journal and a ‘This is Black Soil’ section put the origin and the ‘unpolished’ promise ahead of price.

04

One design system

A design-system page with one shared button and motion, so every page and the sister brand sites stay consistent.

(03)What's inside

The build.

  • WhatsApp launch-alert signup and a countdown that never shows a negative number
  • Nine product pages: dals and pulses, and cold-pressed safflower, groundnut and sesame oils
  • Our Story page, journal (blog), contact page with a working enquiry form, drawn map footer
  • Shopify store on the Horizon theme with custom sections, in pre-launch
  • The codebase became the template for the Eleven* brand sites
Black Soil on mobile

Mobile · 390px

Black Soil desktop detail

Desktop · 1440px

(04)Outcome

  • ✓ Shipped

    Live brand site on a custom domain

  • ✓ Shipped

    Shopify store built; in pre-launch

  • ✓ Shipped

    81 commits from coming-soon page to full site

What I learned

For food brands, trust details (pack size, licence, policies) convert as much as the photography does.

Next project →

Vibe With Yoga